TSFW Coaching is a Fort Worth-based practice for senior leaders. Built around a single idea: senior seats need both a coach and someone willing to get into the operating model with them.
Most senior leaders we meet are well-served by neither end of the market. The pure-play coaches are excellent at reflection and pattern work, but they will not get into the calendar, the team scorecards, or the operating model that is actually generating the leader's experience. The pure-play consultants will get into all of those things, but they treat the leader as a stakeholder in a project, not as the human being who has to live with the change.
TSFW was built to sit in the middle of that gap. Coaching is the backbone of the engagement - the relationship, the cadence, the confidentiality, the willingness to sit with what's actually hard. But the operating reality is on the table too. If the team isn't delivering, we will talk about the team. If the calendar is broken, we will fix it. If the operating model has drifted, we will help redesign it - and coach the leader through running it.
Three reasons.
Every engagement is run by a senior practitioner. There is no junior team behind the scenes, no associate prepping the session, no handover between strategy and delivery. The person you scope the work with delivers the work. That sets a ceiling on how many clients we hold at once, which is the point.
Cadence is steady. Twice-monthly for 1:1 coaching is the default. Leadership team work runs on a rhythm built around the team's own operating cycle. Phone and message access between sessions is included, used judiciously by both sides.
Pricing is engagement-based, not hourly, so neither party is counting minutes. Scope, cadence and fee are agreed in writing before the work starts.
TSFW is a Fort Worth-based practice. We work in person with clients in the Dallas-Fort Worth metro, across Texas and the broader Southwest, and we travel for offsites and leadership-team sessions across the United States. Day-to-day coaching cadence is typically remote by video - it suits how senior people actually live - with in-person bookended around kickoffs, midpoints and closes where it adds value.
We deliberately keep a Texas base. The pace, the directness and the operating culture of the region are part of how we work, and clients across the country tell us they value the difference.
Nothing said in a session is shared with sponsors, boards, or HR without the leader's explicit consent. Where a sponsor is funding the engagement, the reporting structure is agreed in writing at the start - typically a quarterly meeting on objectives and progress, with content remaining between the leader and us. We do not publish client names, post logos, or use case studies that could identify the people we work with.
We do not run a generalist coaching practice. We do not work with early-career leaders. We do not run open-enrollment programs, certifications, or self-paced products. We do not take engagements where the leader has been sent against their will - the work depends on the leader wanting to do it. And we do not stay past our usefulness; when the work is done, we say so.